Using Your Presentations to Build a Content Library

I happened across a tweet from Brianne Kimmel today where she offered a practical, if unpopular, view:

She is 100% correct. If all you’re doing is speaking at one or two conferences with that deck you worked your tail off to produce on time, you should have used that time for something more substantial.

The key is leverage.

You can take that one presentation and turn it into at least three 1000-word blog posts. You can create a webinar – perhaps even training material you can sell. Or a planning toolkit or reference architecture. Get invited onto a podcast and talk about what you talked about.

There is no reason you can’t dine out for a year on the content you create from one presentation. When I make a deck, it is usually the result of 2-3 published documents. I later use the deck to create a toolkit of board-ready slides and multiple webinars throughout the course of the year. Sometimes I’ll reuse that deck in subsequent years with minor, sometimes major, changes. And everything else I created based off of that deck gets updated too.

Brianne’s advice is spot-on: focus on compounding activities. Your conference presentations can be a great beginning – or result – of those efforts. The key is leverage.

An Unconventional Strategy for Career Reinvention

The beginning of the year often has people thinking about not just changing jobs, but making a more radical change to a new career. The challenge is how to successfully make that change. Jump too quickly or to the wrong thing and you may be unsatisfied. Or the number of choices or fear of change may keep you locked into your unsatisfying career. What’s needed is an intermediate step – kind of Minimum Viable Career Reinvention – to test the waters in a new professional domain.

This is what Herminia Ibarra offers in her excellent book, ‘Working Identity.

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United Polaris Leads Business Class Service in… Pillows?

American Airlines is my preferred US-based airline, especially for Asia-Pacific and Oceania travel. I’m fortunate that my day job as an analyst pays for business-class travel for flights over 8 hours. But one area that American’s business-class service lags, and this is going to sound petty, is amenities. Namely, the pillows are useless. The stuffing is so loose that your head sinks through the pillow and into the seat/bed.

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How to Structure Your Task List

I saw a few tweets this week about how people use task lists and I thought I’d share my method. Over the last nine years or so, I’ve finally refined how I structure my daily task list. When I was a software engineering manager, I developed what I later discoved was simplified bullet journaling. This method also works with the Pomodoro Technique, which is working on a task for 25 minutes, then taking 5 minutes off.

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Hi-Tech Sleep with the Bose Sleepbuds

The Bose Sleepbuds had an interesting development cycle. Instead of creating something entirely in-house, Bose turned to crowdfunding to figure out the interest level of a high-tech audio sleep aid. The experiment was a success and the product quickly sold out on Indiegogo. I recently received a pair as a gift and, after using them for a few nights, have some initial impressions.

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Resolving the Presenter’s Paradox

Deciding what information to include in a presentation is a challenge everyone faces. From the presenter’s perspective, every fact that supports the presentation objective has some value. These might be case studies, data points, primary research, or other elements that drive the point home. Some facts, like primary research studies, might have a high impact while others, like anecdotes and informal stories, have less impact.

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Using Mental Models for Forecasting

Sharing a great post from Farnam Street on mental models for problem solving. In my day job, I use a number of these methods for market and product forecasting. One of the most valuable methods is Second Order Thinking:

First-level thinking is simplistic and superficial, and just about everyone can do it (a bad sign for anything involving an attempt at superiority). All the first-level thinker needs is an opinion about the future, as in “The outlook for the company is favorable, meaning the stock will go up.” Second-level thinking is deep, complex and convoluted.

When working with technology vendors, they frequently can’t get past the first level. In their defense, the first order is what’s in front of them – often the next quarter of results. My end user clients, the folks writing checks for technology, are less concerned about the next 3-6 months, but the next 3-6 years. This is where second order thinking comes in. It’s often contentious and imperfect; predicting the future usually is, but this model gives a framework for approaching it.

My Worst Presentation Experience

There was a recent Twitter thread, which I can no longer find, asking presenters for their worst experiences on stage. I have one that is pretty awful, but too long for Twitter, even with 280 characters per post.

Several years ago, my company put on two events back-to-back. The first two and a half days were about business intelligence (BI), while the second day and a half covered enterprise information management (EIM) and master data management (MDM). Personally, I never understood why the two events were separate. The topics are linked too tightly. Luckily, we’ve since restructured the event into one cohesive offering.

One side effect of having two events is that sometimes you gave the same presentation twice. That’s what happened to me on the transition day: I gave one pitch in the morning to a business intelligence audience, then had to give it 90 minutes later to the EIM crowd. Only it wasn’t a crowd. See, once people registered for the EIM portion, they were free to attend BI sessions. As a consequence, I only had about seven people in my second session.

The small audience wasn’t a problem. The problem is how the audience shrank from seven to six.

Apparently an attendee from the previous session was having a health scare and she couldn’t be moved out of the room, and the EMTs took some time to arrive. Fortunately, they arrived about 10 minutes into my presentation, when they proceeded to take her vitals, give her oxygen and strap her onto a gurney. With about 5 minutes to go in my pitch, they wheeled her out to a waiting ambulance.

The entire time, my rapidly shrinking audience was trying to listen to me babble on about data lakes when everyone was distracted by the medical emergency in the back of the room. Needless to say, my scores for that session weren’t great.

How I Work (Travel)

A popular cliché is that you should enjoy the journey as much as the destination. When it comes to business travel, that’s not my policy. My policy is to make the journey as painless and ignorable as possible. That’s shaped how I travel. Here’s how I get from point A to B and back.

About My Travel

I travel just over 100,000 miles a year, mostly for events that my company puts on. I need to pack a couple suits, dress shirts and training gear. I may also need to take weather gear like coats, gloves, etc. I also travel with a lot of electronics: Kindle, iPad, laptop and noise canceling headphones.

Luggage

I have an unhealthy obsession with the idea of one-bag travel. There are dozens of structured backpacks that apparently work well for tourists and casual travelers, but I always travel with at least one suit and several shirts. Add in workout gear, casual clothes, another pair of shoes, dopp kit and electronics, and you’re talking about looking like a wrinkled mess when you get where you’re going. A structured suitcase is essential.

My go-to carry-on is the overpriced Tumi Alpha International. I fell into the Tumi because I got a Tumi gift card from my employer when I finished my MBA. (This was probably their way of telling me to take a hike.)

tumi_alpha2

The Tumi lets me easily pack enough for a 3-day work trip and the bag has been flawless over five-plus years and hundreds of thousands of miles of air travel. The bag still looks new, but that’s not because of some special Tumi magic. It looks new because I never check it. The Tumi warranty is only 5 years and it’s fairly limited. Because of the paltry warranty Tumi chooses to put on its overpriced luggage, I check a different bag for longer trips. This is where the Briggs & Riley comes in.

My second bag is the Briggs & Riley Baseline.

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I’m a fan of Briggs & Riley because of their lifetime warranty and innovative internal expansion system. The bags wear well and have quality construction. In addition to the Baseline, I have another large rolling suiter that’s been through hell and back. Once, I used a hotel sewing kit to make emergency repairs while in Sydney. I’ve also sent it in for warranty service multiple times. Wirecutter also has nice things to say about the brand.

For longer trips when I can’t do laundry, like a week-long, multi-city trip, I’ll divide clothing between the two carry-ons. Then I check one and keep the other so I’m covered if the airline loses a piece of luggage. As I travel, I move the dirty clothes into the checked bag. The B&R bag takes most of the abuse since it’s always the one I check.

Another essential piece of luggage is a lightweight daypack. I prefer the REI Flash 22. It’s easily packable, but still has great capacity at 22 liters.

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If that’s too much, there’s also the Flash 18, as well as several great options from North Face, Osprey and others. These are great for tourist activities, or for carrying your gear to the nearest gym.

Packing

Packing comes down to what I take and how I organize it in my luggage. I heavily rely on Eagle Creek packing cubes. I have multiple sizes, but always get the lightest weight version. Packing cubes simplify everything about packing, unpacking and general organization. And if customs wants to rifle through your stuff, cubes make it easier to repack and get on your way.

On the Plane

This is where I try to zone out as much as possible. I’ve found two things to help make that possible:

Contoured sleep mask

sleepmask

This mask is countered so it stays off your eyes and the elastic band doesn’t bite into the tops of your ears.

Ear plugs

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I use these ear plugs with my noise canceling headphones to block as much noise as possible.

I’m always interested in approaches, products or techniques others use to master their air travel. If you’ve got a tip, please leave it in the comments.