I happened across a tweet from Brianne Kimmel today where she offered a practical, if unpopular, view:
She is 100% correct. If all you’re doing is speaking at one or two conferences with that deck you worked your tail off to produce on time, you should have used that time for something more substantial.
The key is leverage.
You can take that one presentation and turn it into at least three 1000-word blog posts. You can create a webinar – perhaps even training material you can sell. Or a planning toolkit or reference architecture. Get invited onto a podcast and talk about what you talked about.
There is no reason you can’t dine out for a year on the content you create from one presentation. When I make a deck, it is usually the result of 2-3 published documents. I later use the deck to create a toolkit of board-ready slides and multiple webinars throughout the course of the year. Sometimes I’ll reuse that deck in subsequent years with minor, sometimes major, changes. And everything else I created based off of that deck gets updated too.
Brianne’s advice is spot-on: focus on compounding activities. Your conference presentations can be a great beginning – or result – of those efforts. The key is leverage.