Using Your Presentations to Build a Content Library

I happened across a tweet from Brianne Kimmel today where she offered a practical, if unpopular, view:

She is 100% correct. If all you’re doing is speaking at one or two conferences with that deck you worked your tail off to produce on time, you should have used that time for something more substantial.

The key is leverage.

You can take that one presentation and turn it into at least three 1000-word blog posts. You can create a webinar – perhaps even training material you can sell. Or a planning toolkit or reference architecture. Get invited onto a podcast and talk about what you talked about.

There is no reason you can’t dine out for a year on the content you create from one presentation. When I make a deck, it is usually the result of 2-3 published documents. I later use the deck to create a toolkit of board-ready slides and multiple webinars throughout the course of the year. Sometimes I’ll reuse that deck in subsequent years with minor, sometimes major, changes. And everything else I created based off of that deck gets updated too.

Brianne’s advice is spot-on: focus on compounding activities. Your conference presentations can be a great beginning – or result – of those efforts. The key is leverage.

Collegiate Esports Expands Rapidly & Changes Competitive Dynamics

The growth of the esports market, particularly in US colleges, has been astronomical. Multiple universities now offer formal esports programs. Some even have coaches and dedicated esports arenas. And yes, there’s an apparent governing body – the National Association of Collegiate Esports. Today, roughly 135 colleges have an esports program.

Esports doesn’t require the massive investment of other collegiate sports, allowing smaller schools to become competitive alongside larger, more prominent rivals. Schools creating an esports program can also pair it with online education programs, and this offers two key benefits. First, schools like SUNY Canton can use their esports program to give online attendees the experience of being involved in extracurricular activities. (Much of my undergrad and graduate work was online and I always missed that feeling of being involved in the school, so I think this excellent.) Linking esports and online attendance also allows schools to recruit from a much wider talent base.

It is too early to say if this rapid expansion is just a fad or if it has an enduring future. Over the short-run, it will change how smaller schools compete for students and tuition dollars against larger schools with better brand recognition.