The Bose Sleepbuds had an interesting development cycle. Instead of creating something entirely in-house, Bose turned to crowdfunding to figure out the interest level of a high-tech audio sleep aid. The experiment was a success and the product quickly sold out on Indiegogo. I recently received a pair as a gift and, after using them for a few nights, have some initial impressions.
My day job as an industry analyst gives me great exposure to all kinds of business writing. Some of it is good. A lot of it isn’t. A common trait of bad business writing is what I call the illusion of action, or giving the appearance that you’re advising or instructing your reader to do something, but the action is either nonexistent or vague. From the content I’ve reviewed, weasel words are a big contributor to weak business writing.
Data visualizations increasingly inform our daily decisions. Traffic visualizations inform which route to take to the office, business intelligence dashboards indicate how you’re doing on projects and key performance indicators. And data collected by fitness trackers tell you how close you are (or aren’t) to reaching your weight loss or fitness goals.